White Space Strategy, founded in 2006, is a Market Innovation Strategy focused consulting firm. Based on our upcoming Book - "White Space" - the firm's practices specialize in helping clients:
- Understand current market environments, dynamics and rules of engagement as well as characterize the white spaces within, around and between markets
- Identify the opportunities for creating new value and new bases of competition through market creation, disruption or supercession using White Space Strategy Techniques.
- Select market opportunities that provide the greatest potential for market leadership and company valuation
- Change the rules of market competition to create decisive competitive advantage
- Develop dynamic strategies and processes that sustain competitive advantage and company value
Our consultants have provided strategic counsel to over 250 client organizations in industries ranging from semiconductors to Internet services, and focused on markets from consumer learning to B2B commerce. Our greatest strength lies in our ability to discover and develop new market opportunities that change the rules of competition and create new, compelling value for our client's customers, and increased market valuations for our clients.
About the Founder
Greg Ruff is the founder of White Space Strategy, a strategic market innovation consulting firm based on the principles in his upcoming book White Space. Unlike other innovation focused approaches, Mr. Ruff's White Space Strategy approach emphasizes identifying and capturing new, strategically important market opportunities in unaddressed and under-addressed market spaces to achieve rapid adoption and to subsume and extend existing markets. This market innovation approach to strategy ensures both strategic market potential and sustainable competitive advantage to build successful new companies and markets.
Greg has written numerous articles for industry organizations such as Dealmaker Media and The Chasm Group and has spoken about Web 2.0, Entrepreneuring and new market creation at events such as the Web 2.0 Expo and Summit.
Over his more than 20 years as a Management and Market strategy consultant, Greg has been a leader in developing Game Changing strategies that redefined markets to create new opportunities for his clients ranging from IBM, BEA and Adobe to start-ups such as Informatica, FogLight Software and siteROCK. His emphasis on applying lifecycle, value chain, innovation and competitive advantage models has led to sustainable competitive advantage and up to 10X+ valuation increases for clients such as BEA and Adobe.
Greg has been consulting to high tech companies since 1987 when he joined Booz, Allen and Hamilton as a senior engagement manager after a 13 year career in sales, marketing and management at Hewlett Packard. At Booz Allen, Mr. Ruff consulted to industry leaders in companies ranging from American Express to IBM and led teams that restructured markets and companies. In 1990 Mr. Ruff left Booz, Allen and Hamilton to build a new Market Strategy Consulting Practice at Regis McKenna Inc., where he initially worked with Geoffrey Moore, and became a managing partner before leaving to found GL Ruff & Company, an affiliate of Mr. Moore's Chasm Group in 1995 and White Space Strategy in 2006.
To learn more about our approach to creating leadership strategies, what makes us the most compelling choice for your strategy consulting needs, and our qualifications, please call us at 415.202.7833 or email greg@whitespacestrategy.com.
