- Case Studies
- Growth Strategy
30th April 2015
Following a rebrand and restructure, Northgate Vehicle Hire wanted help to define a new growth strategy plan for the UK. White Space’s work allowed them to understand current market share and growth potential, providing a solid base for them to develop their strategy for the future.
As a result of our recommendations Northgate have opened 12 new branches in London and are looking to open branches in other areas of the UK.
Key Questions Addressed:
- What’s our current market share and growth potential within the Light Commercial Vehicle rental market?
- Are there any other markets we could enter in order to support growth plans?
- How can we grow UK Light Commercial Vehicle rental revenues and take market share from Contract Hire and Hire Purchase markets?
- What regions and industries should we focus on?
“After several years of challenges in the business following a national rebrand and restructure, Northgate was ready to embark on a period of organic growth for the first time in its history”
“White Space’s research and data analysis confirmed many of our assumptions but provided a solid base from which to develop our strategy”
“The LCV business rental market is hugely fragmented with little existing data. White Space approached this project with focus and delivered some very sound models which have directly supported our growth”
“In the last year we have opened 12 new branches, predominantly in London and we have a growth plan to open branches in other areas of the UK where there is a large opportunity”
“A very strong team that quickly understands the needs of their clients and delivers”
Head of Marketing, Northgate Vehicle Hire
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