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White Space has helped companies address both general and industry-specific issues by providing consultancy based on deep market understanding. Our project experience has allowed us to generate a wealth of thought leadership into common business issues and industry trends.


Using Regression Analysis in Customer Experience Analysis

We draw upon our experience to examine how regression analysis works, what confidence intervals are, how regression analysis should be interpreted and how to interpret changes over time, within the context of customer experience analysis.

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Strategic CSAT: Driving Strategic Outputs from Satisfaction Research

The key strengths of CSAT research programmes are problem diagnosis, data collection methodology, basic reporting and responsiveness. The overriding weakness of CSAT research programmes is their inability to deliver strategic or commercial outputs.

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Household Utilities: Delivering a Differentiated Customer Experience

This white paper aims to explore the central drivers of positive customer experience and loyalty in household utilities, and the implications for customer service and retention strategies…

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Market Insight as a Catalyst for Performance Improvement

Leading companies do not sit back on their success but continually seek performance improvement to increase their competitive advantage. For more obvious reasons, performance improvement is also of critical importance to struggling companies …

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Importance of Insight in NPD

How can we use customer and market insight to drive development of commercially attractive winning propositions?…

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