FMCG Supply Chains:post Recession Trends
White Space has written and published an industry consultation white paper focusing on the responses of FMCG manufacturers to continuing post-recession economic conditions…
White Space has helped companies address both general and industry-specific issues by providing consultancy based on deep market understanding. Our project experience has allowed us to generate a wealth of thought leadership into common business issues and industry trends.
White Space commissioned an internal consultancy project to analyse the consumer price flexibility and attitudes towards future price increases involving a nationally representative consumer survey of 3,000 people.
We draw upon our experience to examine how regression analysis works, what confidence intervals are, how regression analysis should be interpreted and how to interpret changes over time, within the context of customer experience analysis.
The key strengths of CSAT research programmes are problem diagnosis, data collection methodology, basic reporting and responsiveness. The overriding weakness of CSAT research programmes is their inability to deliver strategic or commercial outputs.
This white paper aims to explore the central drivers of positive customer experience and loyalty in household utilities, and the implications for customer service and retention strategies…