Connected Consumers: Creating Opportunities in FMCG

  • B2B
  • B2C

Today’s consumers are far more connected than ever before, this creates challenges and opportunities for the FMCG industry. We have isolated 5 key trends that have already begun – and will continue – to have an impact on the consumer space. These trends cover new patterns of personal consumption, technological advancements, and structural industry shifts; and all are underpinned by digital.

The FMCG space encompasses food and drink, health and hygiene, cosmetics, and home. Across these sectors, we have identified three case studies which showcase approaches that leverage the current digital trends.

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