Growth Trends 2017: What are the opportunities

  • B2B
  • B2C

Over the course of 2016 we observed a small number of trends driving growth across many industries. Analysis of these trends gives insights into the ideas that are leading company strategy in the UK and are likely to be seen in 2017. One thing that is becoming increasingly clear is that companies are becoming more homogenous in the minds of their customers and ideas are diffusing across industries quicker than ever before. With that in mind, the White Space team has addressed the trends which we think will have the broadest impact over the coming year.

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