Millennials: The Next Generation of Customer Service

  • B2C

Millennials (those born 1980-2000) are an increasingly dominant spending group. By 2017 they are expected to have the greatest spending power of any generation to date. It is well known that these consumers behave differently to other demographics. They are tech savvy and plugged into social media. They don’t want to wait, and like in-store experiences. But what do they look for when it comes to customer service? Which methods of customer service do they prefer? Which companies are executing millennial customer service well? And, crucially, what lessons can companies looking to better serve millennials learn from this?

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