Theni Paramaguru

I really enjoy the variety of clients and industries I work with at White Space. From one day to another I might be holding interviews, writing white papers or preparing slides for client presentations to name but a few. Having said this, here’s what a typical day might look like for a BA:

8:45am: I look through my emails to see how my day is looking so that I can prioritise my work this morning. First up, a call with a market expert – before any call I write down a few questions to gain useful insight with regards to our project. The project team leader joins me on the call and it is great to listen to the questions she asks to help me learn how to gain the most from the interview.

10:30am: After the call I go over my notes and capture any additional information I’ve missed. The interviewee was really interesting, confirming some of what we had already knew, as well introducing some new information we hadn’t considered.

11:00am: Time to work on a research piece. I really enjoy being able to work on a mixture of client work as well as industry research papers as they require very different approaches and ways of thinking.

2:00pm: A project kick off meeting for a new project. The team is taken through the project scope, our approach and deadlines for the interim and final presentations. I’ve already read the brief and the kick off helps me to consolidate the goals of the project. This is a market landscaping project and will involve me collating information from a variety of sources including desktop research, market expert interviews and interviews with the senior team from the client side.

3:00pm It’s a busy afternoon, I now have a project analysis session.  Having finished the research phase we collate ideas to see what trends and patterns have emerged from our research. It is also an opportunity to feed back points from the market expert call I had this morning.

5:00pm: Finally, to end the day I have a mentoring session. My mentor and I head to a coffee shop where he will give me feedback on my progress. It is also an opportunity for me to raise any particular areas I want advice on in a non-formal setting – which I find very valuable, particularly as I’m starting out in this role.

As a BA at White Space I enjoy having ownership of tasks whilst always being able to ask for advice from anyone on how to approach a certain piece of work. I really enjoy working in a smaller office environment as I gain exposure to all the other interesting projects going on throughout the business and the chance to learn from more senior members in the organisation.