Management Team

Nick Edwards, Managing Director

MA Oxon, DipM ACIM

Nick has over 15 years’ consultancy experience working for companies including Cisco, Microsoft, O2 and RWE nPower. Recently, he’s spearheaded the development of the company’s data and analytics capability and overseen the IT investment programme that’s accompanied this. He’s also a keen rugby player, although is now more likely to watch matches from the bar than make tackles on the pitch. He holds a Geography degree from Oxford University.

John Bee, Managing Director

MA Cantab, DipM ACIM

John has 14 years’ consultancy experience working for companies including Sky, Gap, BT, Gillette and Samsung. He’s an expert at using consumer research methods to drive strategic outputs, based on his broad knowledge of statistical modelling. He also runs White Space’s pro bono practice and is a member of Helen & Douglas House’s Corporate Advisory Group, a non-executive role supporting the world’s first children’s hospice. He holds a History degree from Cambridge University.

Gerardo Montoya, Managing Director – Automotive & Mobility


Gerardo worked at Volvo group (sale and distribution of trucks, buses and construction equipment) for 23 years, most recently as Director of Innovation, Strategy and Business Development for UK & Ireland. Gerardo has over 25 years of international management experience with a wealth of multi-functional business expertise and an in-depth knowledge of the automotive industry. He holds an MBA from University of Warwick, plus qualifications from Said Business School and Harvard Business School.

Andrew Downs, Head of Analytics

BA (Hons)

Andrew has over 10 years’ consultancy experience working for companies including British Gas, Cisco, Samsung and Lloyds Banking Group. He’s an experienced strategy consultant that heads up the company’s data and analytics capability. When he’s not exploring his recent interest in advanced predictive modelling techniques, he enjoys playing poker and travelling. He holds a first-class Economics degree from Exeter University.

Sophie Herring, Senior Engagement Manager

MA Cantab

Sophie has 5 years’ consultancy experience with White Space. She heads up our Financial Services activities, and has experience across sectors including FS, Energy and Manufacturing. She has managed strategy engagements for clients including DS Smith, British Gas and Travelex. Sophie typically works on complex projects involving both in-depth qualitative research and advanced data analytics, drawing these together to produce strategic recommendations. She holds a history degree from the University of Cambridge.