Connected Homes Strategy Support

  • B2C

White Space helped Samsung develop a growth strategy for the European connected homes market…


“White Space did a fantastic job of condensing external and our own information into a clear set of conclusions. They then used their network quickly and effectively to connect us with like-minded people from around the connected homes world.

Strategy & Transformation Director, Samsung Europe




Key Questions Answered:

  • What’s held the European market back so far?
  • How could key barriers be overcome?
  • What partnerships could support growth?
  • How could new payment and retail models be harnessed?
  • What actions could Samsung take to move the market forward?


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