European Expansion Strategy

  • B2C

White Space helped GAP develop their European expansion strategy for Banana Republic


White Space are incredibly detailed, thorough and passionate about their work bringing a high level of analysis and logic to their output. Their work to date has been exceptional”

Senior Director, Europe Marketing, GAP


Key Questions Answered:

  • Where do we launch Banana Republic next (after a successful UK launch)?
  • Should we launch in France?




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