Market Mapping and Analysis

  • B2B

White Space helped npower Business Solutions decide how best to further penetrate an area of the UK B2B energy market…


“White Space combined data from multiple sources and provided a clear market view, paired with strategic recommendations for action. As a result of this work, we were able to justify the investment in a new product and go to market with an informed and targeted strategy.”

Market Intelligence Manager, npower Business Solutions



Key Questions Answered:

  • Is the opportunity presented by the market large enough to render it attractive?
  • Which segments present the greatest opportunity?
  • How do decision makers behave?
  • How can nBS succeed in this space?


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