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Market Mapping and Analysis
3rd October 2016
White Space helped npower Business Solutions decide how best to further penetrate an area of the UK B2B energy market…
“White Space combined data from multiple sources and provided a clear market view, paired with strategic recommendations for action. As a result of this work, we were able to justify the investment in a new product and go to market with an informed and targeted strategy.”
Market Intelligence Manager, npower Business Solutions
Key Questions Answered:
- Is the opportunity presented by the market large enough to render it attractive?
- Which segments present the greatest opportunity?
- How do decision makers behave?
- How can nBS succeed in this space?
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