COVID-19 Scenarios: Planning for the Future
The current pandemic will present opportunities for some businesses (see the massive growth of Zoom and increased supermarket profits) and existential crises for others (high street retailers have already entered administration as a result of lockdown). Whatever the impact, it’s clear that the current situation is going to have deep and lasting effects on our economy and it cannot be ignored.

Here at White Space, we’ve been working hard speaking to contacts across healthcare, politics and business to create a set of scenarios that businesses can use as a backdrop for strategic planning.
We’ve also considered how scenarios could impact the products and services businesses offer their customers, and what business should be doing right now to ensure that they weather the storm in the best way possible.
We hope that these scenarios are useful to you. Please share the pack below as widely as you like, and we’re happy to hold follow-up conversations to discuss how these scenarios could affect particular industries in more detail – just drop us an email.
Click here to download our COVID-19 Scenarios pack
We will be updating this periodically with more information to help you plan your strategy over the months ahead – subscribe to our newsletter for our latest insights
White Space have developing these viewpoints into a practical set of scenarios for use within business planning. We have also identified potential actions businesses could take to change their offerings because of them.
Send us a message if you have any questions about this work or would like to share your own points of view. We don’t have all the answers (!) and would love to hear from you.
Thank you, and stay safe.
Blog authors:

John Bee
Managing Director

Nick Edwards
Managing Director

Sophie Herring
Associate Director

Andy Downs
Associate Director