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Save The Planet. Grow Your Business. Duh!

I went to a talk a couple of weeks ago by Nick Stern, ahead of the upcoming Paris Climate Change Conference.  He made what should be one of the most blatantly obvious points imaginable: “The commercial opportunities which can come out of addressing climate change are vast.  This alone should be justification for acting now”…

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Niche Markets: The Next Battleground For Big Businesses?

A few weeks ago I was at a rowing regatta, trying to pass time watching my wife row. I stumbled across a stall selling rowing kit…£30 for a pair of socks, £70 for a fleece. Wow.  These were cheap manufactured goods which were anything but cheap. But people were buying them, and this got me thinking: Are…

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National and Local? How It Can Be Done…

The growth of the sharing economy has sharpened the focus on how big companies differ from smaller ones.  National and international providers are being outmanoeuvred, perceived as out of touch and inferior at a local level.  This has catapulted the issue of competing against local providers to the top of the agenda of many large corporates.  Are they wasting their time, though?  Is…

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Follow the Hipsters: Experiential Customer Engagement

It’s May 2005.  FA Cup Final day, and in the basement of Selfridges a demonstration’s going on of the incredible EuroChopper kitchen knife, apparently able to cut through anything.  30 people were watching in awe.  Half of them ended up buying a set of knives. Roll on 10 years and the idea of creating an experience to better engage customers…

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Analysing Vast Datasets: How CERN Do It

The most recent dataset White Space analysed contained over 45m records, a drop in the ocean when compared with CERN.  Managing Director, John Bee, recently went on a tour of CERN, the nuclear research facility, to find out about how they approach analysis of vast datasets. How are they collecting and analysing data to crack the mysteries of…

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