- Strategic CSAT: Driving Strategic Outputs from Satisfaction Research
Strategic CSAT: Driving Strategic Outputs from Satisfaction Research
9th May 2011
The key strengths of CSAT research programmes are problem diagnosis, data collection methodology, basic reporting and responsiveness. The overriding weakness of CSAT research programmes is their inability to deliver strategic or commercial outputs. White Space has identified five key initiatives which can address this key weakness and allow organisations to drive strategic and commercial outputs from satisfaction research…
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