Proposition Development: Overcoming the barriers to customer-centricity

When developing new propositions, thinking in a customer-centric manner is vital. However, many organisations struggle to do this effectively, if at all. In this immersive, interactive session we shared examples of where B2B and consumer companies have succeeded. We also shared views on how and why they’ve done this.

We had a fantastic response to this topic, with over 100 senior business leaders signed-up to attend. In the session we discussed…

  • What are the barriers to taking a more customer-centric approach?
  • Who does customer-centric proposition development well, and what can we learn?
  • What actions should be taken to embed customer-centricity within a business?

Please click below to download a copy of the write up and key take-outs from the webinar…

White Space Strategy Proposition Development Webinar Take-Outs

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