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Shelter furniture stores, growth supported by White Space work

Our work with Shelter supported a successful entry into the Furniture & Electricals market

Questions answered:

  • Should we enter the Furniture & Electricals market? If so how?
  • What is the potential market size?
  • Is there demand for what we could offer?
  • What does the competitive landscape look like, and is there room for us?
  • What should our proposition look like and focus on?



  • Budget secured internally to enter the market
  • First Shelter Furniture & Electricals store opened in 2013
  • Format has been successful – footprint now stands at 9 stores
  • Service: Market Strategy, Investment Decision Support
  • Sector: Pro-Bono

Their insights and recommendations have withstood the test of time and have delivered lasting impact on our performance

David Cryer, Head of Retail Operations, Shelter

“White Space’s home city, Oxford, has a major housing and homelessness problem. This is true throughout the UK. Helping Shelter develop and launch a commercially successful new format is therefore something we’re extremely proud of. It was a real privilege working with David and his team. It was great to see the new format launch and then receive a full roll out. I’m looking forward to seeing how it evolves and grows into the future”

John Bee. MD, White Space Strategy

If you’d like to see how White Space delivers social impact in other sectors please see our recent case studies, or if you’d like to find out how White Space can help your organisation please get in touch