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DS Smith supported by White Space work

We assessed a potential acquisition in order to enter a new market and made a recommendation about whether to invest

Our work for DS Smith help to answer the following questions:

  • Is the new market attractive?
    • Is it large and growing?
    • Is it profitable?
  • Are there synergies between new and existing markets?
    • Are there benefits for customers or propositions?
    • Are there operational benefits?
  • Is the current target the right acquisition?
    • Is it in the right markets?
    • Is it profitable?
    • How loyal are customers?


  • DS Smith followed our recommendation not to invest
  • Capital retained for more critical acquisitions, better aligned with strategy
  • Service: Investment Decision Support
  • Sector: Manufacturing
“White Space conducted confidential interviews with relevant people and analysed large quantities of internal and public data. The work was high quality, and enabled a quick decision thanks to their clear, evidence-based recommendations”
Alex Manisty, Group Head of Strategy, DS Smith
“The team and I really enjoyed this one – DS Smith were able to take a step back and agree that whilst the acquisition target was probably the most attractive in market, they themselves shouldn’t be playing in the space at all – which will save them a lot of pain further down the line”
Nick Edwards, MD, White Space Strategy

Nick works with a number of our manufacturing clients, if you’d like to discuss this further, or find out how White Space can help your organisation please get in touch with Nick directly

More information on the White Space approach and how we engage with each growth stage can be found on a dedicated page on our website