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White Space Team, Team, White Space Strategy
OUR TEAM
Our people are the heart of White Space: talented, creative, approachable, motivated and fun
MEET THE SENIOR TEAM
White Space Team, Team, White Space Strategy

Nick Edwards

Nick has 20+ years consulting experience supporting B2B organisations with strategic decisions

He specialises in identifying where and how his clients can grow

His clients include Unilever, DS Smith and Pepper Global
E-mail Nick

Nick Edwards

MD + Founder

Specialisms: Growth Acceleration, M&A and Due Diligence Support

Connect with Nick on LinkedIn

White Space Team, Team, White Space Strategy

Sophie Lyall

Sophie’s expertise lies in combining qualitative and quantitative insight into clear strategic implications

She regularly supports C-suite decision-makers with strategic decisions

Her clients include Ordnance Survey, DS Smith and WestRock
E-mail Sophie

Sophie Lyall

Director, Paper & Packaging Lead

Specialisms: Go To Market Strategy, Capital Allocation Strategy, Business Cycle Modelling, Market Analysis & Landscaping

Connect with Sophie on LinkedIn

White Space Team, Team, White Space Strategy

Andrew Downs

Andrew is a market strategy expert who has helped clients grow their revenue and prioritise strategic opportunities

He leads White Space's analytics function and is a specialist at using data to help inform decisions around new propositions

His clients include Experian, Panasonic and Cisco
E-mail Andrew

Andrew Downs

Director

Specialisms: Market Sizing & Analytics, Growth Strategy and Proposition Development & Testing

Connect with Andrew on LinkedIn

White Space Team, Team, White Space Strategy

Nick Edwards

MD + Founder

Specialisms: Growth Acceleration, M&A and Due Diligence Support

White Space Team, Team, White Space Strategy

Sophie Lyall

Director

Specialisms: Go To Market Strategy, Market Analysis & Landscaping

White Space Team, Team, White Space Strategy

Andrew Downs

Director

Specialisms: Market Sizing & Analytics, Proposition Development & Testing

White Space Team, Team, White Space Strategy

Jon Turpin

Jon’s expertise is in deciphering highly technical subject matter to deliver clear and actionable conclusions

He also draws on his PR and marketing experience to help companies with their brand strategy

His clients include Close Brothers, University of Exeter and SSE
E-mail Jon

Jon Turpin

Senior Engagement Manager

Specialisms: Brand Strategy, Customer Segmentation & Proposition Development

Connect with Jon on LinkedIn

White Space Team, Team, White Space Strategy

Hal Smart

Hal is an expert at combining primary research and market data to supply clients with quantified and actionable growth strategies

His diligent approach ensures high quality research insights and clear outputs

His clients include Mastercard, Panasonic and Diploma
E-mail Hal

Hal Smart

Engagement Manager

Specialisms: Competitive Strategy, Market Evaluation

Connect with Hal on LinkedIn

White Space Team, Team, White Space Strategy

Jon Turpin

Senior Engagement Manager

Specialisms: Brand Strategy, Customer Segmentation & Proposition Development

White Space Team, Team, White Space Strategy

Hal Smart

Engagement Manager

Specialisms: Competitive Strategy, Market Evaluation

White Space Strategy is part of Palladium Group. Find out more about Palladium

White Space Team, Team, White Space Strategy

James Prebble

CEO – Palladium Group

White Space Team, Team, White Space Strategy

Mark Lewis

COO – Palladium Group

White Space Team, Team, White Space Strategy

Rich Klee

Head of AI Tools – Palladium Digital

White Space Team, Team, White Space Strategy

Holly Croxton

Head of Value Creation – Palladium Digital

White Space Team, Team, White Space Strategy

Ben Martin

Head of Transaction Advisory Growth – Palladium Digital

White Space Team, Team, White Space Strategy

Dan Shreeve

Head of Transaction Advisory Operations – Palladium Digital

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