White Space Team - White Space Strategy

White Space Team, Team, White Space Strategy

OUR TEAM

Our people are the heart of White Space: talented, creative, approachable, motivated and fun

MEET THE SENIOR TEAM

Nick Edwards

Nick has 20+ years consulting experience supporting B2B organisations with strategic decisions

He specialises in identifying where and how his clients can grow

His clients include Unilever, DS Smith and Pepper Global

E-mail Nick

Nick Edwards

MD + Founder

Specialisms: Growth Acceleration, M&A and Due Diligence Support

Connect with Nick on LinkedIn

Sophie Lyall

Sophie’s expertise lies in combining qualitative and quantitative insight into clear strategic implications

She regularly supports C-suite decision-makers with strategic decisions

Her clients include Ordnance Survey, DS Smith and WestRock

E-mail Sophie

Sophie Lyall

Director, Paper & Packaging Lead

Specialisms: Go To Market Strategy, Capital Allocation Strategy, Business Cycle Modelling, Market Analysis & Landscaping

Connect with Sophie on LinkedIn

Andrew Downs

Andrew is a market strategy expert who has helped clients grow their revenue and prioritise strategic opportunities

He leads White Space's analytics function and is a specialist at using data to help inform decisions around new propositions

His clients include Experian, Panasonic and Cisco

E-mail Andrew

Andrew Downs

Director

Specialisms: Market Sizing & Analytics, Growth Strategy and Proposition Development & Testing

Connect with Andrew on LinkedIn

Nick Edwards

MD + Founder

Specialisms: Growth Acceleration, M&A and Due Diligence Support

Sophie Lyall

Director

Specialisms: Go To Market Strategy, Market Analysis & Landscaping

Andrew Downs

Director

Specialisms: Market Sizing & Analytics, Proposition Development & Testing

Jon Turpin

Jon’s expertise is in deciphering highly technical subject matter to deliver clear and actionable conclusions

He also draws on his PR and marketing experience to help companies with their brand strategy

His clients include Close Brothers, University of Exeter and SSE

E-mail Jon

Jon Turpin

Senior Engagement Manager

Specialisms: Brand Strategy, Customer Segmentation & Proposition Development

Connect with Jon on LinkedIn

Hal Smart

Hal is an expert at combining primary research and market data to supply clients with quantified and actionable growth strategies

His diligent approach ensures high quality research insights and clear outputs

His clients include Mastercard, Panasonic and Diploma

E-mail Hal