What are the primary drivers of our profitability and margins?
How do they compare to others?
What are the trends and sustainability of those margins over time?
How do we benchmark vs key competitors?
What are competitors planning that we need to defend against?
Where is the untouched ‘white space’? What weaknesses can we exploit?
Which elements of our business are less aligned with our future vision?
Where can we release capital to invest in growth elsewhere?
Who are the potential buyers?
How mature are the sales practices of our business? What are we good at?
Where could they be improved?
What tools could we adopt to improve sales performance?
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