Approach: Market Sizing and Prioritisation to Guide Go-to-Market Strategy
To answer this question, we undertook a comprehensive market assessment, including:
- Extensive desk research and expert interviews to longlist over 80 potential industries and use cases
- Scoring each use case against criteria such as ruggedness requirements, performance needs, and product fit
- In-depth analysis of a shortlist of 20 high-potential opportunities, including interviews with industry practitioners
- Market sizing, purchase driver analysis, and decision-maker mapping for the top 5 use cases
- Development of tailored value propositions, positioning, and messaging for each target segment
Our recommendations addressed both end-user organisations and device resellers/integrators, ensuring a holistic go-to-market approach.
Outcome: Actionable Insights for Channel and Marketing Strategy
We identified the most promising industries and applications for the ultra-rugged device, each requiring the product’s unique features. Our recommendations enabled the client to:
- Prioritise high-potential markets and applications
- Refine their value proposition and messaging for each segment
- Build a targeted channel and marketing strategy, including direct sales and partnerships with resellers/integrators
Armed with these insights, the client was able to accelerate growth and expand into new markets with confidence.
Why Choose Us for Rugged Electronics Market Strategy?
Our expertise in technology market sizing and B2B go-to-market strategy ensures clients receive actionable, evidence-based recommendations. Whether you’re launching a new device or seeking to expand into new industries, we provide the insights and frameworks you need to succeed
