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Hand stacking wooden blocks used as an image in a blog about spotting market opportunities.

How to Spot Market Opportunities

In today's competitive business landscape, understanding the difference between market research and market analysis is crucial for success. While often used interchangeably, these two concepts serve distinct…
Blue question mark on pink background to represent the question: how to choose a B2B consultancy?

How To Choose a B2B Consultancy?

  • Ellen Welford
In the world of consultancy, partnerships often begin with promise but can lose momentum over time. Recognising the reasons to choose a new consultancy can save your business from missed opportunities…