The tell-tale signs of a ripe consumer segment To see effective consumer segmentation in action, take a look at the messaging surrounding Samsung’s mobile devices. There’s the Galaxy…
COVID-19 has wreaked havoc across the economic landscape. Organisations, industries and markets have had to adapt almost overnight to a completely new way of working. Our research shows that over 60% of…
White Space Strategy has today announced a new partnership with JMAN Group, a data-led analytics consultancy, to offer truly optimal pricing strategies. JMAN Group specialise in data science and advanced…
White Space has today announced a new partnership with Granted Consultancy. Granted Consultancy specialises in unlocking non-dilutive funding for innovative companies to help accelerate the commercialisation…
