An extra 5 million tonnes of material could be recycled by 2030 – what change is needed to achieve this?

This report developed in collaboration with leading packaging manufacturer DS Smith is based on our market-leading research and analysis capability. It highlights 4 key recommendations of what is needed to achieve a 90% paper and cardboard European recycling rate by 2030 based on interviews with 50 recycling experts and a survey of over 10,000 members of the public across Europe. Reaching this 90% industry target could see an additional 5 million tonnes of material saved from landfill or incineration, worth up to €1 billion by 2030. Download our report to see our findings and understand how these recommendations could impact you.