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Identify customer needs, Services: Build Something New, White Space Strategy
BUILD SOMETHING NEW

Create the optimal proposition based on market needs, pain points and the wider market landscape

We work with our clients to develop new products, services and business models and take them to market. We bring the view of the market and voice of the customer to innovation processes to ensure outputs will always address market need. Capabilities include:

Customer Needs & Value Proposition

What needs do our prospects have?
Which are unmet or underserved?
How are needs met by competitors?
What value proposition could we develop that directly addresses market needs?

Product, Service or Business Model Innovation

What new offerings can we bring to market, through which channels?
Where and what is our ‘white space’?
What unmet needs can we innovate against?

New Proposition Testing

We want early-stage feedback on our concept. What does our target market think of it? What is the potential uptake?
What tweaks and improvements does the market suggest?

Market Positioning & Pricing

What is the positioning and pricing of major players in our market?
Where is there disruption?
Where do we fit vs the competition?
Where is the gap in the market?

Example new product & service projects

Identify customer needs, Services: Build Something New, White Space Strategy
Diabetes Care Innovation
Market entry support for pharmaceutical corporation
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Identify customer needs, Services: Build Something New, White Space Strategy
Hydrogen Proposition Development
Helping the development of a hydrogen proposition
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Identify customer needs, Services: Build Something New, White Space Strategy
Impulse Ice Cream Trial for Global FCMG Company
Trialling an ice cream proposition in a new operator segment
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Our other services

Enhance Market Coverage

Optimise Investments

Grow or Protect Business

Tell us your challenges and see how we could help you