Market Entry Analysis for Connected Diabetes Devices

Background: Expanding Diabetes Care with Connected Insulin Devices

Our client, a leading pharmaceutical company, identified a growing population of patients with Type 2 diabetes and wanted to assess the suitability of their connected insulin devices for this group. Since much of Type 2 diabetes care takes place in primary and community settings in England, our client needed to better understand these care environments and professionals to tailor their approach.

We aimed to assess potential demand for their insulin delivery solutions, focusing on device usage and how data would be shared with healthcare providers.

Service: Market Entry
Sector: Pharma & Healthcare

Connected insulin pen and smartphone app for diabetes management

Approach: In-Depth Interviews and Data Integration Insights

Our approach involved:

Conducting in-depth interviews with healthcare professionals, including diabetes specialist nurses, practice nurses, and prescribing pharmacists.
Developing insights into current insulin usage patterns and demand for connected devices among patients with Type 2 diabetes.
Exploring operational integration of connected insulin devices within healthcare settings.
Investigating data handling and decision-making processes, focusing on how providers would use device data to enhance patient management.

Outcome: Validated Market Potential and Data-Driven Recommendations

We validated the market potential for connected insulin devices, providing recommendations on building a robust go-to-market strategy.

Our recommendations focused on supporting healthcare providers with data-driven decision making and operational integration.
The client is now equipped to expand their diabetes care solution into new geographies with confidence.

Why Choose Us for Market Entry Support?

We bring proven market entry expertise, using an approach underpinned by primary market analysis and a deep understanding of clients’ businesses and investment approach. Our team partners with clients to design and execute strategies that accelerate adoption, minimise risk, and ensure successful entry into new markets.