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Energy network operator team reviewing commercial opportunity map

Commercial Opportunity Identification for Energy Services

Background: Unlocking Growth for an Energy Network Operator’s Services Business

A UK energy network operator wanted to grow its unregulated services business by selling asset management as a service, leveraging its expertise in building, maintaining, and operating energy assets. The client needed a more granular growth strategy—one that would identify the best market segments, prioritise prospects, and strengthen relationships with key accounts.

Service: Market Analysis
Sector: Energy & Utilities

Energy network operator team reviewing commercial opportunity map

Approach: Market Research, Opportunity Sizing, and Targeted Planning

We:

  • Conducted extensive market research to understand trends, competition, and customer needs in each target segment.
  • Interviewed asset managers and energy decision-makers across all client target sectors to uncover real commercial opportunities.
  • Worked with the client’s teams to size opportunities, prioritise prospects, and calculate potential spend using external market data.
  • Delivered segment-specific insight packs and clear plans for targeting and winning priority accounts.

Outcome: Actionable Growth Plans and Priority Account Targeting

Our work resulted in:

  • A strategic summary and detailed segment insight packs, highlighting where to focus for maximum growth.
  • Opportunity sizing spreadsheets and a clear list of priority accounts to target.
  • Practical, ready-to-implement plans that enabled the client to act quickly and strengthen their position in the market.

Why Choose Us for Commercial Opportunity Identification?

We blend in-depth market research, direct stakeholder engagement, and hands-on planning to uncover and size real commercial opportunities. Our approach equips clients with actionable strategies and the clarity to target the right accounts for sustainable growth.

Get in touch with Jon to see how White Space strategy can support you explore opportunities within utilities markets.




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