Approach: B2B Product Trialling and Operator Feedback to Inform Market Entry
To answer this question, we conducted product trials with chefs at premium UK restaurants, gathering feedback on product usage, integration into dishes, and views on marketing and pricing.
We conducted a range of internal interviews to understand the product, the hypotheses around operator needs, and the existing European messaging. We also explored the likely go-to-market approach and identified target operators.
This methodology enabled us to develop insights into:
- Product use cases and operator needs.
- Optimal sales channels for market entry.
- Effective messaging strategies tailored to UK operators.
Outcome: Strategic Recommendations based on B2B Product Trialling
We provided our client with actionable insights and strategic recommendations for approaching the UK premium operator market. Key deliverables included:
- Identification of the most attractive target segments.
- Messaging strategies likely to resonate with UK operators.
These insights allowed our client to optimise their market approach and effectively target operators in the UK foodservice sector.
Why Choose Us for B2B Product Trialling?
Our recognition as a top management consultancy within the Consumer Goods & Retail sector by the Financial Times and legacy of B2B research expertise demonstrate our ability to support the most pressing business challenges faced by Consumer Goods firms.
