Approach: Comparative Market Analysis to Identify Growth Opportunities
To shape a winning strategy, we conducted a comprehensive review of the client’s research on foodservice operators and attitudes towards plant-based meats across 11 key geographies in Europe and APAC.
Our process included:
- Source Prioritisation: Identified and prioritised the most relevant sources from over 150 reports and datasets.
- Insight Generation: Synthesised comparable insights on market dynamics, operator behaviour, and consumer attitudes towards plant-based meat.
- Opportunity and Barrier Mapping: Highlighted areas of opportunity, key barriers to adoption, and perceptions of the client’s brand versus competitors.
- Tailored Deliverables: Produced a concise summary report and deep-dive packs for each target market, enabling clear, actionable comparisons.
Outcome: Market Segmentation and Internal Expansion Focus
We delivered:
- Target Operator Segments: Clear recommendations on which operator segments to prioritise in each geography.
- Growth Drivers and Barriers: Insight into the factors driving uptake of plant-based meats and the main obstacles to adoption.
- Market Dynamics: A nuanced understanding of the competitive landscape and evolving consumer preferences in the plant-based meat sector.
These insights empowered our client to strategically target the most promising growth opportunities, supporting their financial goal in 2025.
Why Choose Us for Market Analysis?
Our rigorous approach to market analysis and ability to digest vast quantities of information to distil commercial implications, ensures clients receive actionable, evidence-based recommendations. Whether you are refining your international expansion strategy or seeking to unlock new growth in foodservice, we provide the clarity and direction you need to succeed.
