Background

Facing a rapidly evolving market, a leading global food and beverage company aimed to grow their leading plant-based meat brand’s profit to EUR 100m by 2025.

Their most recent market review took place during the COVID-19 pandemic, so their strategy needed updating to reflect the post-pandemic market.

Our client had a large amount of reports and information but was unable to parse the reports to draw out simple conclusions and commercial implications. They wanted our help to adapt their current approach and shape a winning strategy for the future.

Approach

Our approach centred around a thorough review of existing research that was held by our client into foodservice operators and attitudes towards plant-based meats across 11 key geographies.

We identified key sources within the 150+ sources provided, and used these to generate comparable insights. We identified areas of opportunity, barriers to adoption and perceptions of the plant-based meat brand and its competitors.

We created a short summary report which provided a set of comparative insights and deep dive packs for each target market.

Outcome

We provided the client with target operator segments to focus on in each geography, insight into key drivers of uptake of plant-based meats and the market dynamics of the plant-based meat sector.

These insights will allow our client to effectively and strategically target growth opportunities as they work towards their 2025 profit goals.