Background

Facing a significant decline in orders post-COVID-19, a major European cartonboard producer sought to understand the underlying causes of market fluctuations.

Our client was facing challenges including high customer stock, reduced export volumes, and increased competition from alternative packaging materials, alongside inflation and supply chain disruptions.

Our client needed to understand the root causes of demand fluctuation and establish a clear forecast in a highly unsettled market in order to strategically plan for future growth.

Approach

We conducted a comprehensive analysis combining both quantitative and qualitative methods. This included examining internal and market data such as sales statistics and price trends, and conducting interviews with industry experts.

Our focus was on identifying the key factors driving demand fluctuations, such as supply chain issues, pricing dynamics, and consumer behaviour. We developed insights into the impact of stock levels, trade balances, and the competitive landscape. This approach allowed us to provide a detailed understanding of the current market conditions and future demand drivers.

Outcome

We provided our client with a detailed demand forecasting model, incorporating the predicted impact of several key market drivers.

This gave our client a basis to prepare for future market growth, ensuring a competitive edge in the evolving industry landscape.