Cartonboard Demand Forecasting & Market Analysis

Background: Navigating Post-COVID Market Fluctuations in the Packaging Industry

Facing a significant decline in orders post-COVID-19, a major European cartonboard producer sought to understand the underlying causes of market fluctuations. The client was dealing with high customer stock levels, reduced export volumes, inflationary pressures, and increased competition from alternative packaging materials.

The key question was:
“What are the root causes of demand fluctuation in the cartonboard market, and how can we forecast future demand to guide strategic planning?”

Service: Market Analysis; Corporate Strategy
Sector: Paper & Packaging

Cartonboard packaging materials representing demand forecasting in the European paper industry

Approach: Bespoke Demand Forecasting to Support Strategic Decision-Making

To answer this question, we conducted a comprehensive analysis combining both quantitative and qualitative methods:
• Examined internal and market data including sales statistics and price trends.
• Conducted interviews with industry experts to validate findings and uncover market insights.
• Analysed supply chain disruptions, pricing dynamics, and consumer behaviour.
• Assessed the impact of stock levels, trade balances, and competitive pressures.

This approach enabled us to build a detailed understanding of current market conditions and the key drivers of future demand.

Outcome: Actionable Forecasting Model

We delivered a bespoke demand forecasting model that incorporated the predicted impact of several market drivers and future outlook of the market.

These forecasts enabled the client to make operational decisions to prepare for future market changes and maintain a competitive edge.

Why Choose Us for Paper & Packaging Market Analysis?

Our expertise in the paper and packaging sector and proven methodologies for demand forecasting ensure clients receive actionable insights tailored to their strategic needs. Whether you’re navigating market volatility or planning for growth, we provide bespoke data and recommendations to support your decision-making.