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Who we are

We are White Space Strategy – an independent strategy consultancy based in Oxford.

Our website address is:


Our contact details are: 102-104 St Aldates, Oxford, OX1 1BT, 01865 793800

We respect the privacy of visitors to our site and protecting your information is important to us. This privacy policy describes how we collect, store, protect and use your data.


What personal data we collect and why we collect it

Contact form – Newsletter

If you would like to subscribe to our newsletter, you will provide us with your email address. This will be kept in our CRM system and used to send you our newsletter periodically. If you would no longer like to receive our newsletter, you can unsubscribe at any time using a link in the email, or by contacting us as detailed below. We do not share or sell your email address or contact information.


We use cookies to compile aggregated data about site performance, and to help us understand your preferences based on your site activity. These insights help us offer a better experience to our customers in future. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Chrome or Internet Explorer) settings.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos or images). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Sharing content on social media

If you use a link on our website to share content on social media, the plugin we use will collect your public profile data. This data includes your first name, last name, email address, link to your social media profile, unique identifier, link to social profile avatar. This is only collected if you choose to login, and only after granting permission. This data is used to create your user profile at our website. You can revoke this consent at any time using the procedure below.


Data sharing

We share your data with our partners for the purpose of website analytics and insight into user preferences as described above. We use Google Analytics and Hubspot for data processing. You can read their privacy policies here:



We don’t pass on your data to any other third parties, and we will never sell your data.


How long we retain your data

We retain your data to send our newsletter and to make sure we would only approach you with relevant information. If you would like a copy of the data we hold about you, or for us to remove your data, you can contact us as detailed below.


Additional information

How we protect your data

Our staff are trained in data protection, and all data collected from this website is password-protected. Access to data is restricted to those staff who will be performing analysis or are involved in marketing.

What data breach procedures we have in place

We monitor data for breaches, and have a data breach policy as part of our data protection policy. Key elements of this policy are:

  • Notifying key bodies about the breach where appropriate
  • Containing the breach as far as possible
  • Identifying the cause and nature of the breach
  • Performing an audit of the situation to ensure data is fully protected in future


Requesting a copy of your data or removal of data from our systems

At any point, you can request a copy of the data we hold on you by sending an email to info@whitespacestrategy.com. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

You can send an email to the same address and request that data about you is removed from our systems. We will confirm to you that this has been carried out within a period of 72 (working) hours.