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LEADERS IN MARKET STRATEGY
AS VOTED FOR BY YOU
Finding the White Space, Finding The White Space, White Space Strategy
WE UNLOCK GROWTH
IN COMPLEX MARKETS
Finding the White Space, Finding The White Space, White Space Strategy
GLOBAL IMPACT
BROAD SECTOR EXPERTISE
Finding the White Space, Finding The White Space, White Space Strategy
WE DELIVER
BIGGER, QUICKER, MORE SUSTAINABLE GROWTH
Finding the White Space, Finding The White Space, White Space Strategy
GLOBAL NETWORK - BROAD SKILLSET
PART OF PALLADIUM GROUP
Finding the White Space, Finding The White Space, White Space Strategy
MARKET & DATA DRIVEN
FRESH PERSPECTIVES – ACTIONABLE STRATEGIES
Finding the White Space, Finding The White Space, White Space Strategy

STRATEGIES BUILT TO WORK IN PRACTICE

We are a B2B strategy consultancy that specialises in unlocking growth and driving ROI for our European and North American clients.

For more than 20 years, we have helped clients to better understand global markets, develop new propositions and outcompete, based on a solid foundation of primary research and commercial strategy expertise.

Our unique approach to research, analytics and strategy development identifies ‘white space’ and allows clients to capitalise on growth opportunities, at pace.

WE DELIVER

FOUR CORE TYPES OF SUPPORT

Enhance Market Coverage

Growth Opportunity Identification & Assessment
Market Prioritisation & Analysis
Market Entry & Go-To-Market Strategy
Market Penetration Strategy

Build Something New

New Proposition Testing
Product, Service or Business Model Innovation
Customer Needs & Value Proposition
Market Positioning & Pricing

Optimise Investments

Capital Allocation Strategy
M&A Origination
Commercial Diligence (CDD & VDD)
Complex Customer Referencing

Grow or Protect Business

Profitability & Margin Analysis
Competitor Strategy
Divestment Strategy
Implementing Sales Excellence

WE HAVE DELIVERED VALUE ACROSS MOST B2B SECTORS

We support senior decision-makers of leading national companies and global multinationals, delivering work for both B2B corporate firms and private equity

Finding the White Space, Finding The White Space, White Space Strategy

AWARD-WINNING

We have been named by the Financial Times as a leading consultancy for the past 5 years, achieving the honour of being named a top provider for both Strategy and Innovation, Growth & New Business Models.

Whilst we have deep expertise across many sectors, the Financial Times currently list us as experts within Healthcare & Life Sciences, Chemicals & Pharmaceuticals, Consumer Goods & Retail and Automotive.

White Space has also been awarded a Gold ranking for Strategy by Consultancy.uk in 2023, 2024 and 2025 and Business Growth Consultancy of the Year 2024 (South East England) and Best Market Strategy Consultancy 2025 (UK) in Wealth & Finance International’s management consultancy awards.

Finding the White Space, Finding The White Space, White Space Strategy

WHAT OUR CLIENTS THINK OF US

CLIENT SATISFACTION = 9.1 / 10 | NPS = +64

“Bright, approachable people who elevate the quality of the decisions I make. They take on very difficult problems, and solve them with a minimum of fuss and bull”
Finding the White Space, Finding The White Space, White Space Strategy
Group Head of Strategy, DS Smith plc
“White Space have really worked on understanding our business and requirements. What really sets them apart is their directly actionable recommendations that work for our needs”
Finding the White Space, Finding The White Space, White Space Strategy
SVP New Business Development, Mastercard
“The insight and perception that White Space helped uncover has proved invaluable. Their focus and expertise in cutting through noise and uncovering opportunity helped deliver triple figure growth. And on top of this they are an absolute pleasure to work with”
Finding the White Space, Finding The White Space, White Space Strategy
Managing Director, Ordnance Survey Leisure
“White Space provide a diversity of thought that’s really powerful. They offer fresh thinking, interesting views from other industries and are great at taking our existing knowledge and pushing it further”
Finding the White Space, Finding The White Space, White Space Strategy
Matthias Berger, Global R&D Strategy and Innovation Director, Unilever
“The White Space team brought a genuine edge the project and delivered a highly unique and considered piece of work which has formed a key element of our broader strategic plan”
Finding the White Space, Finding The White Space, White Space Strategy
Fraser Gemmell, CEO Pepper European Servicing

CONTACT US

Oxford: 102-104 St Aldates, Oxford OX1 1BT
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London: 60 Great Portland St, London W1W 7RT
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