Background

Our client, a prominent private equity firm, wanted to understand the market opportunity for pet treats to inform their investment strategy.

The firm had identified rapid growth and evolving consumer preferences in this sector. They wanted to understand market dynamics, competitive landscapes and consumer behaviour across North America and Europe.

The client wanted to use this project to identify interesting opportunities, mitigate investment risks and assess the target company’s ability to capitalise on emerging trends and maximize returns in a highly competitive industry.

Approach

Our approach involved a detailed due diligence process including market sizing, competitor analysis and customer referencing. We conducted a survey of dog treat buyers across 6 markets, reviewed a wide range of desk sources and held market expert interviews to gather insights into spending patterns, product preferences, and purchasing behaviours.

By analysing these data points, we developed a comprehensive understanding of the market landscape, identifying key growth opportunities and potential barriers to entry. This thorough analysis enabled us to provide actionable insights and strategic recommendations tailored to the client’s investment objectives.

Outcome

Our work highlighted significant growth opportunities in the pet treat market, identifying the key growth product areas and most attractive routes to market by geography. This allowed our client to make an informed decision around the investment, understanding where the value creation opportunities might be on acquisition.