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Expert interview insights on device needs in renewable energy

Growth Opportunities for Rugged Devices in Offshore Wind Energy

Background: Expanding into Offshore Wind Energy with Rugged Devices

A global manufacturer of rugged devices sought to expand beyond their established utility clients and explore new opportunities in the European renewable energy sector. Offshore wind, particularly in Germany, emerged as a promising market. The client’s key question: “What is the demand for rugged devices in offshore wind installation and operations, and how can we target high-potential accounts for growth?”

Service: Market Analysis; Growth Strategy
Sector: Technology & Electronics

Expert interview insights on device needs in renewable energy

Approach: Market Mapping and Expert Insights for Strategic Entry

To answer this, we:

  • Conducted extensive desktop research, reviewing over 300 sources to map the renewable energy landscape and identify key segments.
  • Interviewed turbine manufacturers, construction firms, and service providers to understand device requirements, procurement approaches and market challenges.
  • Developed actionable insights into the market potential, competitors, prospective customers and purchasing criteria.

 

Outcome: Targeted Growth Strategy for Offshore Wind Market Entry

Our analysis enabled the client to:

The client is now equipped with a targeted strategy for growth in the offshore wind sector.

Why Choose Us for New Market Entry Strategy?

Our expertise in B2B market analysis and European market entry experience ensures clients can identify new opportunities, understand evolving requirements, and build entry strategies with confidence.

Andrew Downs

Get in touch with Andy to see how White Space Strategy can support your growth within Technology and Utilities markets




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