Background

An environmental technology firm had developed an innovative technology solution offering high-resolution, large-scale data and reporting on ocean plastic debris and blue carbon ecosystems. They sought to explore new opportunities in the blue carbon credits market.

Our client wanted to identify potential target customers, understand competitor offerings and gauge market interest in their solution. They also wanted to assess the willingness of organisations to pay for their monitoring and reporting services and uncover short-term sales opportunities.

Approach

Our approach included expert interviews and desk research to combine a broad market scan with a deep dive into the opportunities identified.

Our research covered finance and funding reports, research papers and industry associations to help us understand market dynamics, funding mechanisms and the technological landscape relevant to our client’s solution.

Analysis of competitor websites and interviews with prospective clients helped us understand the market potential of the company’s solution and identify target customers.

Outcome

We provided a series of targeted recommendations, identifying best-fit blue carbon project types and key prospective customers for the client’s solution. Our expert interviews also provided our client with a starting point to convert warm leads with key target accounts into new business, providing them with the platform to nurture and grow new revenue streams.