Hydrogen Proposition Development | White Space Strategy

Background: Shaping the Future of Hydrogen in the UK Energy Transition

Our client, a major UK gas distribution company, wanted to lead the shift to sustainable energy by exploring hydrogen as a strategic option. They aimed to use their extensive gas network to support Local Authorities in developing Local Area Energy Plans (LAEPs) and position themselves as a key partner in the move to greener energy.

The challenge: create a set of compelling hydrogen propositions that would resonate with Local Authorities and help shape the future of local energy operations.

Service: Proposition Development
Sector: Energy & Utilities

Hydrogen infrastructure concept for UK energy transition

Approach: Local Authority Engagement and Proposition Co-Creation

We:

Interviewed experts from 15 Local Authorities across the UK to understand their needs and priorities for the energy transition.
Collaborated with the client to co-create a suite of hydrogen propositions tailored to Local Authority requirements and the client’s resources.
Tested proposition outlines with Local Authority stakeholders, gathering feedback and refining the concepts based on real-world input.
Provided rough costings and outline investment cases for each proposition.

Outcome: Shortlisted, Tested, and Costed Hydrogen Propositions

We delivered:

A shortlist of 9 innovative hydrogen propositions, refined to 3 primary options after internal and Local Authority feedback.
Cost estimates and investment cases for each, giving the client a clear roadmap for engaging Local Authorities over the next five years.
The tools and insights needed to position themselves as a leader in the UK’s energy transition.

Why Choose Us for Proposition Development?

We combine direct stakeholder engagement, creative co-creation, and practical investment analysis to help clients develop future-ready propositions. Our approach ensures your solutions are grounded in real needs and positioned for impact in fast-evolving markets.