Market Opportunity Assessment for Timber Products in the UK

Approach: In-Depth Interviews and Market Mapping

We:

• Conducted over 80 interviews across construction segments, including retrofit, new build, and temporary structures.
• Evaluated use cases for the product—walls, floors, ceilings, and free-standing applications.
• Analysed industry reports and cross-referenced interview data to size the market, identify pain points, and map key decision-makers.
• Mapped out the market landscape and pinpointed niches where the product could gain traction.

Outcome: Verified Market Opportunities and Go-to-Market Recommendations

We provided the client with:

• A robust estimate of overall market size and a list of specific niches with strong potential.
• Detailed recommendations on how to target buyers, including which stakeholders to approach and what messaging would resonate.
• The insights needed to make confident investment decisions and plan a focused go-to-market strategy.

Why Choose Us for Market Opportunity Assessment?

We combine hands-on market research, direct stakeholder engagement, and practical analysis to uncover real opportunities for innovative products. Our approach gives clients the clarity and confidence to invest wisely and target the right buyers.