Background

This project aimed to help our client enhance market presence and drive sales growth within the European public safety sector. They needed to plan out strategic resource allocation, targeted prospect engagement and tailored market entry strategies for each market.

By providing detailed market insights, the project sought to maximise impact and growth potential in a well-funded and expanding sector, focusing on key regions such as Germany, France, and the UK. The overall goal was to enable effective engagement with high-priority markets and optimise resource deployment for maximum returns.

Approach

We conducted a comprehensive analysis, focusing on police, fire, and ambulance services. Our approach involved reviewing over 1,000 sources and conducting more than 90 market interviews.

We developed detailed insights into market structure, procurement processes, major buying organisations, and overarching trends. This included internal stakeholder interviews, market scans, and in-depth exploration of high-priority markets. We gathered qualitative and quantitative data on staffing, vehicle numbers, funding and technology adoption indicators, enabling us to provide a thorough understanding of the public safety sector.

Outcome

The project concluded that the public safety market is well-funded and growing, with significant opportunities. Recommendations included strategic resource allocation, targeted prospect engagement, and tailored market entry strategies, allowing the client to enhance market presence, approach high-priority prospects, and drive sales growth effectively.