Competitor Benchmarking for Premium Finance

Background: Gaining a Competitive Edge in Premium Finance

A leading premium finance provider sought to enhance its market position amidst growing competition. They aimed to understand how competitors were leveraging technology and broker relationships to gain an edge, with a particular focus on innovative approaches and potential vulnerabilities.

By gaining a clearer picture of the competitive landscape, the client intended to future-proof their systems and improve service offerings in a market where technological capabilities and broker partnerships are crucial.

Service: Competitive Strategy
Sector: Financial Services

Competitive benchmarking chart for premium finance providers

Approach: In-Depth Competitor Wargaming and Market Analysis

We conducted:

A series of in-depth interviews with market stakeholders.
Extensive desktop research to map technological capabilities, customer journey, and broker relationships.
Analysis of strategic focus, market intentions, and actual performance versus outward positioning of competitors.

This comprehensive approach enabled us to identify both strengths and weaknesses, providing a detailed comparison to inform our client’s strategic decisions.

Outcome: Actionable Benchmarking and Strategic Recommendations

Our work allowed the client to:

Benchmark their offerings against competitors.
Identify key areas for improvement and focus.
Develop strategies to maintain market leadership and future-proof their systems.

We highlighted two critical areas where the client lagged behind, recommending these as priorities for future development.

Why Choose Us for Competitor Wargaming?

We combine robust research, industry interviews, and proven wargaming frameworks to deliver actionable competitor insights. Our partnership approach helps clients anticipate market moves, benchmark effectively, and build strategies that secure a lasting competitive edge.