Prefilled POS Displays: UK & Europe Market Analysis

Background: Understanding Retailer Needs for Prefilled PoS Displays

A leading European packaging company had limited in-house knowledge of the way prefilled PoS displays were used by retailers in their key markets.

Our client was particularly interested in the operational needs and challenges faced by retailers, as well as the procurement processes and future trends. This project aimed to identify differences across various markets and retailer types, enabling the company to refine their PoS solutions in line with retailer requirements and market dynamics.

The key question was:
“What are the operational preferences and challenges retailers face with prefilled PoS displays, and how can we tailor our solutions to meet diverse market needs?”

Service: Market Analysis; Proposition Development
Sector: Paper & Packaging

Retail point of sale display units representing packaging market research

Approach: Customer-Centric Research to Inform Proposition Development

We conducted a comprehensive analysis of the markets via interviews across nine retailer groups, focusing on their preferences and challenges with PoS displays. Our approach included gathering detailed insights into the types of displays preferred, the operational ease of use, and the procurement processes involved.

We also explored the decision-making roles within these organisations and identified key drivers behind display choices. This method allowed us to develop a nuanced understanding of retailer needs, preferences, and the factors influencing their PoS display strategies.

Outcome: Tailored PoS Solutions to Improve Customer Satisfaction

Our findings enabled our client to tailor their PoS solutions to better meet retailer needs, focusing on material types and ease of use.

The recommended PoS offering would help the client increase retailer satisfaction and operational efficiency, and be well positioned to meet the emerging needs in the market.

Why Choose Us for Paper & Packaging Customer Needs Analysis?

Our expertise within the European and North American paper and packaging, and retail sectors enable us to deliver comprehensive customer needs analysis to packaging clients. Utilising the breadth of our expert network, B2B customer research capabilities and commercial expertise provides clients with the insights and advice they need to succeed in the market.