Merchant Fraud Solutions Analysis for Financial Services

Background: Exploring Merchant Fraud Prevention Needs Across Global Markets

A global financial services leader sought to explore new opportunities in the merchant fraud solutions market. They aimed to understand the evolving needs and pain points of merchants, particularly in the context of increasing digital transactions and sophisticated fraud tactics.

The key question was:
“What are the current fraud management needs of merchants, and how can we develop a solution that meets these needs across diverse markets?”

Service: Market Analysis
Sector: Financial Services

Financial services professionals analysing merchant fraud prevention strategies

Approach: In-Depth Interviews to Map Merchant Needs and Market Gaps

To answer this question, we conducted 26 interviews with merchants from various industries across the US, Europe, and South America. Our research focused on:

Understanding merchants’ current fraud management strategies.
Evaluating perceptions of existing solution providers.
Identifying needs for an end-to-end fraud solution.
Exploring internal capabilities and vendor selection criteria.

This approach enabled us to uncover pain points, decision-making processes, and opportunities for innovation in fraud prevention and payment optimisation.

Outcome: Strategic Insights to Guide Product Development

We delivered a prioritised view of merchants’ fraud solution needs and mapped the competitive landscape. Key deliverables included:

Merchant Needs Assessment: A comprehensive view of fraud prevention requirements.
Competitive Positioning: Recommendations on our client’s right to win and potential propositions.
Market Outlook: Insights into expected future developments in fraud management.

These findings enabled our client to make an informed decision on the best approach to succeed in the merchant fraud solutions space.