Background

A global office supplies company sought to understand potential growth in supplying the previously untapped work-from-home market. Previous work had identified number of niche product segments as attractive growth areas, but internal research data was insufficient to validate this opportunity.

Our client aimed to gain a robust view of the market size, growth and attractiveness of priority product categories. They wanted reassurance on the opportunity size before proceeding further, focusing on whether particular new product categories would be a good fit for their portfolio.

Approach

We used a wide range of desk sources to understand the landscape around the target product categories. This included Amazon sales data, online search trends, market reports and sales marketplace listings analysis across UK, France and Germany.

We were able to present a full view of the landscape including market size, competitor offerings, pricing, sales level by product and level of interest by market.

We conducted depth interviews with market experts from online retailers to dig underneath the data and understand the channel sales opportunities in these categories and the strength of the competition.

Outcome

The project delivered a robust overview of the opportunity within product categories across their European markets. We outlined high-growth niches and geographic variation to support targeting within these categories.

Our work will support and inform the client as they decide which categories to take forward, and then how they take these products to market.