Approach: Market Sizing and Expert Validation to Support Category Prioritisation
We used a wide range of desk sources to understand the landscape around the target product categories. This included:
- Amazon sales data
- Online search trends
- Market reports
- Sales marketplace listings analysis across UK, France and Germany
We presented a full view of the landscape including market size, competitor offerings, pricing, sales level by product, and level of interest by market.
We also conducted depth interviews with market experts from online retailers to dig underneath the data and understand the channel sales opportunities in these categories and the strength of the competition.
Outcome: Data-Driven Category Prioritisation and Market Entry Strategy
The project delivered a robust overview of the opportunity within product categories across European markets. We outlined high-growth niches and geographic variation to support targeting within these categories.
Our work supported the client as they decided which categories to prioritise, and then how they take these products to market.
Why Choose Us for Market Sizing?
Our clients have relied upon White Space to size the market opportunity across a diverse range of B2B industries, utilising White Space’s robust and adaptable market sizing methodology. If you’re exploring new markets and would like to size the prize, read our advice on how to approach market sizing.
