Background

Our client had spent the past few years focusing on core business – they had been doing well in core markets and had exited unprofitable segments, they had conducted a rebrand and integrated other areas of the business to consolidate and drive profits.

They were then looking at building on this foundation in water, energy and civils and they wanted to establish a growth strategy for the next asset cycles, seeking market-driven insights to guide their decision-making.

Approach

We conducted extensive desktop research and interviewed key market stakeholders to gather insights. Our approach focused on analysing market opportunities, competitive landscape and potential partnerships.

We developed a detailed understanding of formal frameworks, procurement processes, and key contacts within the client’s industry. Additionally, we assessed the client’s current positioning and identified areas for potential growth, ensuring our insights were aligned with their capabilities and strategic goals. This comprehensive analysis enabled us to provide actionable recommendations tailored to the client’s specific needs.

Outcome

We identified key growth opportunities and strategic partnerships, enabling the client to target high-potential markets and optimise their competitive positioning.

Our recommendations allowed the client to make informed, market-driven decisions for sustainable growth and enhanced market presence in future asset cycles.