Approach: Rapid Market Testing to Inform Product Innovation
Our approach involved comprehensive market research, including:
- In-depth analysis of current drug delivery devices and market gaps.
- Expert interviews to understand user experience challenges and safety concerns.
- Trend analysis focusing on sustainability, connectivity, and future expectations.
- Identification of key features and messaging strategies for next-generation devices.
This enabled us to pinpoint the most critical elements for product refinement and how to position the device effectively in the market.
Outcome: Strategic Recommendations for Product Development
Our findings identified the hygiene factors and desirable features for future lyophilised drug devices. Key deliverables included:
- Product Feature Prioritisation: Insights into essential and optional device attributes.
- Messaging Strategy: Recommendations on how to communicate product benefits to users and HCPs.
Armed with these insights, the client is equipped to develop a next-generation device that improves user experience, enhances safety, and aligns with emerging industry trends.
