Our client, a mid-sized European packaging firm, sought to capitalise on the accelerating shift among FMCG brands from plastic to cartonboard packaging. With evolving legislation and heightened consumer demand for sustainable solutions, the client needed a robust assessment of the market dynamics, demand forecasts, regional adoption rates, and sustainability priorities shaping the future of packaging.
Service: Corporate Strategy
Sector: Paper & Packaging
To answer this, we delivered a comprehensive analysis focused on three core areas:
Our approach combined quantitative modelling with qualitative insights, ensuring a holistic view of the substitution opportunity and actionable recommendations for the client.
We delivered a detailed market sizing, segmented by region and time horizon, quantifying the “size of the prize” for plastics substitution with cartonboard.
Key deliverables included:
Armed with these insights, the client is now positioned to lead in the sustainable packaging transition, with a clear roadmap to maximise their share of the plastics substitution opportunity.
Our ability to combine qualitative and quantitative inputs into rigorous market sizing models enables us to deliver reliable and bespoke forecasts, not available from off-the-shelf resources. Coupled with our strategic advisory, we ensure clients receive evidence-based insights and strategic recommendations.
Get in touch with Sophie to see how White Space Strategy can support opportunity identification and assessment within Paper & Packaging markets
