In the face of 2024’s evolving economic landscape, businesses are demonstrating a cautious yet strategic approach to growth. Amidst global uncertainties, companies are prioritising resilience, adaptabilility, and digital transformation as key drivers for expansion. This report delves into the nuances of these attittudes, exploring how businesses across various sectors are balancing the pursuit of opportunities with the imperative to mitigate risks.
The survey that drives the insight in this report builds in the views of 100 senior business leaders, primarily based in the UK, surveyed in October & November 2023
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