Our work with Argos helped them design a new proposition and decide on viability for launch

To develop Argos’s new proposition the following questions were answered:

• Should we launch a new proposition?
• If so, how could we optimise it?
• What uptake levels could we expect?
• Would it deliver sustainable competitive advantage?
• How could it be evolved over time to remain competitive?

Resulted in a new proposition being launched and successfully rolled out nationwide