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ARGOS

Our work with Argos helped them design a new proposition and decide on viability for launch

Questions answered:

  • Should we launch a new proposition?
  • If so, how could we optimise it?
  • What uptake levels could we expect?
  • Would it deliver sustainable competitive advantage?
  • How could it be evolved over time to remain competitive?

 

Results:

  • New proposition launched and successfully rolled out nationwide

 

  • Service: Market Strategy, Proposition Development
  • Sector: Manufacturing

“White Space delivered a quality piece of work that helped us to shape key features of a successful new proposition with strong growth prospects”

Ana Rubio, Senior Strategy Development Manager, Argos

“I really enjoyed working with Ana and her team at Argos. They’ve got some amazing ideas and an ability to translate them into some cutting edge, customer focused propositions. It was a privilege to have helped play a part in this”

John Bee, MD, White Space Strategy