Our work helped Samsung develop a growth strategy for the European connected homes market by combining analysis of internal and external data with a range of interviews from across our network.

Our work with Samsung involved answering the following questions:

• What has held the European market back so far?
• How could key barriers be overcome?
• What partnerships could support growth?
• How could new payment and retail models be harnessed?
• What actions could Samsung take to move the market forward?

Results:

• Discussions held with a range of prospective partners
• Key use cases identified to attack collaboratively