Go to top
Samsung Smart Home products supported by White Space work

Our work helped Samsung develop a growth strategy for the European connected homes market by combining analysis of internal and external data with a range of interviews from across our network.

Our work with Samsung involved answering the following questions:

  • What has held the European market back so far?
  • How could key barriers be overcome?
  • What partnerships could support growth?
  • How could new payment and retail models be harnessed?
  • What actions could Samsung take to move the market forward?


  • Discussions held with a range of prospective partners
  • Key use cases identified to attack collaboratively
  • Service: Growth Acceleration & Upscaling
  • Sector: Electronics
“White Space were a great help to us and their performance here led to further work in other parts of our business”
Tom Fawcett, EMEA Strategy & Transformation Director, Samsung
“It was a real privilege to get together a wide range of amazing companies to jointly discuss how the connected homes market could be helped to take off. Samsung have some fantastic capabilities, and also the openness to embrace working with others. I’m looking forward to seeing some amazing offerings coming out of this work which will make consumers’ lives better”
John Bee, MD, White Space Strategy

If you’d like to discuss this further, or find out how White Space can help your organisation please get in touch with John

More information on the White Space approach and how we engage with each growth stage can be found on a dedicated page on our website

john bee