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Npower platform. B2B growth supported by White Space work

White Space helped npower Business Solutions decide how to grow in the UK B2B energy market

To support the growth of npower Business Solutions, the following questions were answered:

  • Is the market opportunity big enough to be attractive?
  • Which segments present the greatest opportunity?
  • How do decision makers behave?
  • How can nBS succeed in this space?


  • Targeted proposition and launch strategy developed, investment gained
  • Service: Market Analysis (M&A)
  • Sector: Energy & Utilities
“White Space combined data from multiple sources and provided a clear market view, paired with strategic recommendations for action. As a result of this work we were able to justify the investment in a new product and go to market with an informed and targeted strategy”
Dominique Selby, Manager, nPower Business Solutions
“We really enjoyed working with the nBS team to develop a market strategy for such a fast moving and interesting, high growth space”
Nick Edwards, MD, White Space Strategy

Nick is an expert at helping clients develop B2B market strategies, if you’d like to discuss this further, or find out how White Space can help your organisation please get in touch with Nick

More information on the White Space approach and how we engage with each growth stage can be found on a dedicated page on our website