Go to top
Npower platform. B2B growth supported by White Space work

White Space helped npower Business Solutions decide how to grow in the UK B2B energy market

Questions answered:

  • Is the market opportunity big enough to be attractive?
  • Which segments present the greatest opportunity?
  • How do decision makers behave?
  • How can nBS succeed in this space?



  • Targeted proposition and launch strategy developed, investment gained


  • Service: Market Analysis (M&A)
  • Sector: Energy & Utilities

“White Space combined data from multiple sources and provided a clear market view, paired with strategic recommendations for action. As a result of this work we were able to justify the investment in a new product and go to market with an informed and targeted strategy”

Dominique Selby, Manager, nPower Business Solutions

“We really enjoyed working with the nBS team to develop a market strategy for such a fast moving and interesting, high growth space”

Nick Edwards, MD, White Space Strategy