Building a strong USP is key to sustainable growth. As part of our work supporting business growth, we’ve recently helped a number of companies identify and establish their USPs. What’s become clear…
Volvo’s passion and commitment to safe driving is at the core of their business philosophy. With 2019 marking the 60th anniversary of the revolutionary three-point seat belt, created by Volvo, White…
In this first episode of Notes from the Boardroom, the White Space Strategy podcast, Jon Turpin introduces some key ideas from our Proposition Development webinar, held on 31st January 2019 (find the full…
I’ve worked on lots of projects on disintermediation recently. It seems like a simple concept: the removal of the intermediary, often a retailer, broker or reseller. This leads to providers selling…
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