COVID-19 Scenarios: Emerging Business Responses
White Space has been closely following the development of Covid-19 and has updated our previous scenarios report with details of a few of the most interesting business responses initially arising from the crisis.
This report gives a recap of the likely Covid-19 scenarios and what this might mean for business, and identifies some of the initial responses that businesses are undertaking to weather the storm.
The responses are focused on the rapid innovation some businesses are making, including developing D2C propositions (such as the Heinz To Home offering) as well as the acceleration of existing trends, principally digital adoption (for instance increased use of AR in beauty apps).
The final section covers contract-tracing apps, giving a simple explanation of their application, geographic usage and how an app could work in the UK.
We hope that these findings are useful to you. Please share the pack below as widely as you like, and we’re happy to hold follow-up conversations to discuss how these scenarios could affect particular industries in more detail – just drop us an email.
We will be hosting a webinar on Tuesday 5th May 2020 at 2pm BST to discuss the findings of all our research, and how they can be used to plan business strategy. Sign up here to join us.
White Space have developed viewpoints on Covid-19 into a practical set of scenarios for use within business planning in a previous blog post. We have also identified potential actions businesses could take to change their offerings because of them.
Send us a message if you have any questions about this work or would like to share your own points of view. We don’t have all the answers (!) and would love to hear from you.
Thank you, and stay safe.